adidas
Bra Revolution

Role:
Concept,
Art Direction,
Campaign Development 

@ TBWA

To help adidas launch its most inclusive bra range to date, we debuted the Breast Gallery, to show women we weren’t afraid or ashamed to talk about their true needs, or bodies. We followed the Breast Gallery up with the release of Skin Statements, work that brought to life more of the truths that are overlooked when catering to the needs of women in sport. Finally we released individual athlete stories, partnering with a broad range of female athletes to show the power of true support.