adidas
Impossible is Nothing
Nina Schultz
Impossible is Nothing
Nina Schultz
Role:
Art Director
Art Director
@TBWA
"IMPOSSIBLE? NO. I'M POSSIBLE."
We relaunched IMPOSSIBLE IS NOTHING through the lens of female athletes with the I'MPOSSIBLE campaign. A global challenge to unite our stories.
For the APAC market we decided to highlight this locally resonant generational story about honoring a family legacy.
We relaunched IMPOSSIBLE IS NOTHING through the lens of female athletes with the I'MPOSSIBLE campaign. A global challenge to unite our stories.
For the APAC market we decided to highlight this locally resonant generational story about honoring a family legacy.
Agency: TBWANEBOKO
ECD: Thierry Albert
Creative Director: Annie Chiu
Sr. Art Director: Camila Shoji
Sr. Copywriter: Rachel Yulo
Director: Sophie Ebrard
ECD: Thierry Albert
Creative Director: Annie Chiu
Sr. Art Director: Camila Shoji
Sr. Copywriter: Rachel Yulo
Director: Sophie Ebrard