Beck's Beer
Beck’s Frequency



   

Role:
Concept,
Art Direction, Graphic Design, Social Media Rollout, Campaign Development 

@ AKQA

A sound frequency that can make the flavor of any beer taste more bitter. Studies show that it’s possible to alter the perception of taste through sound, sharpening our taste buds in different directions. 
Sounds at higher frequencies make food and drinks taste less bitter, while sounds at lower frequencies bring out the bitter flavor. In partnership with big names in electronic music, nine tracks were produced using these two frequencies, for you to listen to when you don't have any Beck's around.